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North Birmingham Times

Saturday, May 18, 2024

Registration for summer-long happy hour series, Magic City “Sips,” now open

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Randall L. Woodfin | Randall L. Woodfin Official Website

Randall L. Woodfin | Randall L. Woodfin Official Website

Birmingham, AL – Beginning Monday, May 8, Birmingham restaurants and bars can register to participate in Magic City Sips, a summer-long, city-wide happy hour event series to take place Wednesdays throughout the months of June, July, and August. Led by the City of Birmingham’s Department of Innovation and Economic Opportunity, Sips will highlight and support local establishments encouraging patronage throughout the summer months.

  A targeted strategy which seeks to intentionally drive traffic to bars and restaurants throughout the city during the week, Sips will take place every Wednesday from 4 p.m. to 7 p.m. Participating bars and restaurants will host their own happy hours, highlighting Sips-specific drink and food specials. The summer will conclude with a “Sippy Cup Award” which will be offered to the best establishment based on patrons’ votes in various categories to include Best Cocktail, Best Happy Hour Appetizer and Best Vibe. 

 Sips seeks to not only engage our residents and business communities, but to drive traffic in support of Birmingham’s thriving and notable hospitality industry. Sips is open to all bars and restaurants throughout the city, but registration is required.  Sips will formally kick-off after Memorial Day, Wednesday, May 31.  Restaurants and bars may get more information and register online at www.birminghamal.gov/sips

Original source can be found here

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